I started working with Centrall in 2018 when the owner had just opened the company.

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He asked me to create content for the new shoe store. It started with daily vlogs to document what it's like opening a sneaker store in the basement of Atwater. Eventually, I took on the role of becoming their social media director.

 

Today, the company has amassed over 200,000 followers across social media and has opened 6 stores across Canada.